As Facebook saw much demand from its users for alternatives to the simple “Like” button, they have now added five additional options through their new Reactions feature. Users now have the ability to chose between Love, Wow, Haha, Angry and Sad Reactions. This gives users more free reign to express themselves through these five emoticons; now if someone posts a status with bad news, users no longer have to feel inappropriate clicking “Like.”
In order to activate the pop-up window for these additional expressions, users must hover over the like button if using a laptop or desktop and hold the like button on mobile devices.
This concept of Reactions was originally tested by Facebook in Ireland and Spain. At the time, seven options were given. Two, it seems, didn’t make the cut – “Yay” being one of them.
Facebook’s product manager, Sammi Krug, wrote in a blog post, “For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most,” He continues, “We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer.”
Of course, Krug and his team plan to continue observing users’ reactions in order to determine if the selected five emoticons were most necessary and if more will be desired.
Facebook will also be using all of this new incoming data to observe the current and fluctuating emotions of the masses. This will also give them a better idea of what type of content users are most interested in, giving them further ideas for bettering ads and page boosts.