Grocery Stores Turning to Online Shopping

With online use expanding at such a rapid rate, it was only a matter of time before grocery stores found a way to make use of the marketplace. Several of the larger grocery store chains are now turning to online ordering and delivery options to satisfy customers’ demands.

Only one week ago, Whole Foods expanded their partnership with Instacart in order to increase the number of online shoppers. These two companies have now been working together to figure out the best way to get more shoppers to use an online option which would provide same-day delivery since 2014. Now, as officially announced, they intend to not expand this partnership to “increase the number of Whole Foods Market stores with dedicated Instacart shoppers by up to 50 percent nationwide by the end of 2016.”

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The first two markets that will begin to incorporate this new technology are Orange County, California and Baltimore, Maryland. Once the expansion plans are met, Whole Foods and Instacart will “deliver more fresh groceries to households in the U.S. than anyone else,” according to a representative for the two companies.

Walter Rob, co-CEO of Whole Foods Market expressed that their customers love the ability to get their groceries so quickly and conveniently. He stated, “Working together, [Whole Foods Market and Instacart] will continue to find even more ways to create outstanding shopping experiences – whether they’re happening in the digital space or within the four walls of our stores.”

Amazon, who has been trying out their own food delivery service, is yet another pioneer to this type of shopping experience. AmazonFresh is their version of online grocery shopping, where users can subscribe for different types of packages. Seattle, Brooklyn, Philadelphia and multiple regions in California are some of the areas where this new Amazon subscription is being tested.

Target has also joined in, utilizing both Instacart and Curbside in order to manage delivery and pickup services in parts of Minneapolis, San Francisco, New York and New Jersey.

And of course, Walmart has figured out that they, too, can profit from this additional option. According to ZDNet, “Walmart figured out that it can leverage its massive brick-and-mortar footprint — where 75 percent of the US population lives within five miles of a Walmart store — to bring down costs and expand online grocery services more rapidly than the rest.” Walmart has officially stated that they will be expanding their online grocery options come October to keep up with demand.

What to Look for in a Web Designer

Hiring a web designer can be quite overwhelming. With so many different companies and options, it can be difficult to cut through the scams. You also want to make sure you’re hiring a professional; someone capable of getting your project done well and on time.

It seems the majority of those looking for someone to design their websites fit into one of two categories: 1). Time is money. People don’t want to spend weeks or months on a project they know a professional could whip out for them in possibly days. 2). They have absolutely no idea about web design.

This second group can have the most difficult time because even once you do find a designer, it can be difficult to express exactly what you want. Especially if you’re not entirely sure of all the options that are available. This is where finding the right web designer really comes into play.

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When browsing through your many options, here are a few key questions to ask yourself:

  1. Is the designer’s style right for me?
    You want to make sure your designer’s style is compatible with yours. You should always ask your prospect designers if you can see their portfolios. Good designers will have them readily available to show you so that you can get a sense of their style and decide whether or not it’s right for you. Be sure to take notes of the layouts, colors and logos in their previous work. If there are a few questionable areas, don’t hesitate to ask them about ti. You never know how much of each project was up to the designer or used by their client’s request.
  2. What kind of upkeep will my website require?
    As online presence is nearly vital in today’s market, you want to make sure your website is regularly updated. Ask your designer if they do maintenance service themselves or if that would be up to you. This could be a make it or break it deal for those who are clueless on web design in the first place. If your designer does offer an upkeep package, ask them about cost and terms. Be sure they’re able to keep up with everything you would expect them to in order to keep things flowing smoothly.
  3. Is the designer available if I need quick changes or revisions?
    If you would rather not deal with updating or changing your website at all, this will be an important question to ask. When you hire on a web designer, you’re hiring them based on the project that was signed on in your contract. (Important: Always be sure there’s a contract! If not, don’t take the offer, no matter how good it seems). So if you want someone who will be available to make changes, be sure to add that in the contract. Also find out ahead of time what the cost would be for revisions in different scenarios; i.e. a new layout theme vs. a simple change in wording.
  4. What sort of relationship do I want with my designer?
    If you’re looking at online options, then most likely the personal relationship you build between you and your designer is not of much importance. This is good for projects that won’t need further maintenance and for those who know exactly what they’re looking for. For those of you who feel a little more overwhelmed with the whole process and would prefer that extra cushion, finding someone local, such as someone who does web design in Greenville, SC may be the best way for you to go about your search. This way, you will get to know your designer personally and can build trust in the relationship. This designer will also grow to understand your style and can easily expand on that.

Facebook Adds New Reactions in Addition to “Like”

As Facebook saw much demand from its users for alternatives to the simple “Like” button, they have now added five additional options through their new Reactions feature. Users now have the ability to chose between Love, Wow, Haha, Angry and Sad Reactions. This gives users more free reign to express themselves through these five emoticons; now if someone posts a status with bad news, users no longer have to feel inappropriate clicking “Like.”

In order to activate the pop-up window for these additional expressions, users must hover over the like button if using a laptop or desktop and hold the like button on mobile devices.

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This concept of Reactions was originally tested by Facebook in Ireland and Spain. At the time, seven options were given. Two, it seems, didn’t make the cut – “Yay” being one of them.

Facebook’s product manager, Sammi Krug, wrote in a blog post, “For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most,” He continues, “We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer.”

Of course, Krug and his team plan to continue observing users’ reactions in order to determine if the selected five emoticons were most necessary and if more will be desired.

Facebook will also be using all of this new incoming data to observe the current and fluctuating emotions of the masses. This will also give them a better idea of what type of content users are most interested in, giving them further ideas for bettering ads and page boosts.